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“We’re a Mac shop, so our options were limited. But the ROI on this simple solution was tremendous. Conga Composer has transformed our ordering process. And I couldn’t believe how easy it was to put in place.”
Mark Crowther
Publisher, Skram Media
Publisher, Skram Media
Publisher Skram Media cuts magazine ad ordering process from 2 hours to 5 minutes with Conga Composer on an Apple Mac
Challenge
It used to takeSkram Media, the publisher of Climbing and Urban Climber magazines, two hours to get each Ad insertion order ready for signature by customers. As a MAC shop, they couldn’t rely on standard Saleforce.com functionality for mail merges.
Solution
Implemented Conga Composer in 1 day
Ad Reps press 1 button to print an order confirmation that pulls data from Contacts, Accounts, Opportunities, and Products on their Apple Macs
Using EchoSign, customer signatures are captured electronically to further speed the approval process
Results
Redeployed 50% of a sales coordinator who managed the order confirmation process
Time to create the orders cut from 2 hours to 5 minutes
Reduced errors and delayed orders by standardizing what had been an ad hoc process
3 Minute Product Tour
Watch it now!
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